Fond memories, dear family and friends and cherished possessions – the home signifies that which matters most in our lives. With this in mind, we represent individual clients in the sale of their most unique asset: the home.

At Navigation Real Estate, our luxury services are designed to meet and exceed the distinctive challenges faced in a premier home sale. From uniquely-customized luxury homes to one-of-a-kind estates, we take great pride in our role as the marketer of your home.

As you are aware, very few home buyers maintain the means to purchase your home. Thus, to attract buyers to your home we custom-design your sale strategy to best complement your home and your individual needs.

However, a successful luxury sale involves much more than simply setting a price and marketing the home. Some unique challenges encountered by the luxury home seller include:

Privacy
Whenever a home is available for sale to the public, various privacy issues must be addressed. Most issues privacy arise in the context of marketing strategies, such as:

• A public listing displayed on the Northwest Multiple Listing Service (NWMLS)
• A key-box on your property
• A sign on your property
• Internet, newspaper or other advertising
• Open house and unaccompanied home tours

As your privacy is of central importance to us, we thoroughly discuss the risks and benefits of employing each of the above-referenced marketing strategies with you prior to marketing your home. Each component of your marketing campaign is pre-approved by you prior to initiating any marketing strategy.

Furthermore, all interested buyers are pre-screened to ensure the buyer maintains the financial means and necessary qualifications to purchase your home. By verifying a prospective buyer’s cash reserves, assets and liabilities we eliminate the potential pitfalls arising when an unqualified buyer seeks to purchase beyond his or her means. Buyer screening decreases the potential for interior design “thieves” and unsavory individuals who may have disingenuous motivations in touring your home.

Presentation
Most luxury homes have been elaborately decorated and uniquely outfitted to the owner’s specifications and personal style. As we all know, everyone has their own distinct and separate personal style. As a result, sellers may need to modify certain design elements to neutralize home décor to appeal to potential buyers.

The presentation of your home is a critical component to the timing and success of your home sale. To maximize the presentation of your home to potential home buyers, we:

• Begin by conducting a tour of the property to gain a comprehensive understanding of the home, lands and amenities
  
  
• Consult with construction and engineering experts to gain a further insight into the building and layout of the home and its amenities to better present the home to potential buyers
  
  
• Collaborate with established staging and interior design professionals to further enhance your home’s appeal to potential buyers in order to broaden the home buyer pool
  
  
• Install distinctive and classic signage (if so desired) to complement your home’s inviting beauty and distinctive presence to neighbors and neighborhood visitors
  
  
• Create elaborate pen-and-ink artistic rendering, as well as photo and video arrays of your home for prospective buyers to be featured (at your direction) in strategic advertising mediums

Marketing
Marketing an elite home is quite different than the strategies utilized to sell a traditional home sale. At your direction and with your approval, the following marketing strategies may be employed when selling your home:

• Broadening the market of potential home buyers. In marketing your property, we strategically target an appropriate local, regional, national and international pool of interested buyers
  
  
• Designing creative and innovative advertisements to appear (where appropriate) in key prestigious media approved by you. Depending on your individual objectives, such advertisements shall appear in local, regional and national business journals, trade publications and magazines such as Estates Internationale
  
  
• Utilizing the broad reach of the internet to gain world-wide exposure for your home. If you so desire, an individual website will be created for your luxury home listing. Your website will be marketed through strategic pay-per-click and other internet marketing campaigns.
  
  
• Producing a “virtual tour” of the home, grounds and special amenities. The video tour is filmed by a professional videographer and distributed to brokers, agents and select individuals (within desired zip codes) via direct mail. Also, your video tour may also be featured on your home’s website
  
  
• Attending every buyer home showing to explain the home’s unique features, craftsmanship, and amenities
  
  
• Strategic direct mail and outreach campaigns to affluent homeowners
  
  
• Social marketing to our network of brokers and upscale buyers
  
  
• Utilize our proprietary marketing solutions to create buzz and competition amongst interested buyers to maximize the sale price of your home.

Contract review
In the state of Washington, most offers to purchase luxury real estate are submitted in the form of a purchase and sale agreement fully executed by the potential buyer. The purchase and sale agreement becomes a legally binding contract when the Seller accepts the offer by executing the agreement.

In addition to price, the offer will contain all contractual provisions to be performed between the buyer and seller include:

• Sale price
• Payment terms – Cash or financing
• Sale contingencies, such as inspection, survey, home sale or financing
• Earnest money
• Closing
• Non-disclosure and confidentiality requirements

Furthermore, our attorney broker collaborates with Navigation agents in all luxury home sales to provide his legal perspective on all real estate contracts. So, you can be rest-assured that you accept the right offer on your desired terms.

Closing your Sale
Once you are comfortable with the terms and provision contained in the various sale contracts submitted by the buyer, we transition your home sale to the closing process. To ensure you are fully informed, we provide you with a closing timeline that contains the events set to occur during the closing process. All closing events are closely tracked by us and we work closely with escrow and other third parties to make certain that your transaction is closed in an efficient and seamless manner. In the event you so desire, confidentiality and non-disclosure agreements are utilized to protect your privacy.

Questions
To inquire on our luxury representation services, please contact our broker directly at: (206) 909-8777 or 1-800-206-6612, or at: info@navigationre.com.